Run Group is a privately held international business group headquartered in Copenhagen, Denmark, with offices in Hong Kong, China and operations across Europe, Asia, and the Middle East.

The group was founded in 2010 and has since grown into a multi-brand platform focused on physical products and scalable go-to-market strategies. From 2019 onward, Run Group has extended its expertise beyond the lighting industry, helping companies across a range of sectors build distribution, develop product lines, and achieve commercial success with physical goods in international markets.

Today, Run Group operates three active brands — Lumega, Luxega, and Aluxia by Lumega — each addressing distinct professional markets within the lighting industry, while the group-level platform provides shared infrastructure in finance, legal, supply chain, and commercial development.

Run Group also invests in early-stage companies. We look for founders building businesses around physical products with clear market potential and an ambition to scale internationally. If that sounds like you, you are welcome to send us a pitch deck. We respond to every serious submission.

Whether you are a potential partner, a future customer, or an entrepreneur with something worth building — Run Group is always open to the right conversation.

Meet our own Brands

Our brands are not just products we sell — they are proof that our process works. Each one was developed, manufactured, and brought to market using the exact same infrastructure we offer our clients. They represent 15+ years of product development, supply chain management, and market building in professional lighting.

Group CEO - Rune Søgaard Larsen

Our Brands

Decorative High-End Lighting

Where light becomes design. Premium fixtures for hotels, restaurants, and high-end residential — for spaces where the luminaire itself is part of the statement.

Professional LED Lighting

High-performance lighting for offices, healthcare, schools, and hospitality. Designed in Denmark. Built for projects where light needs to work hard and look right.

Street & Outdoor LED Lighting

LED retrofit for municipalities and infrastructure. Same armature, smarter light — reducing project costs by up to 50% with zero unnecessary waste.

What is behind

Run Group's own brands operate in professional lighting — but our capabilities go far beyond it. Our team has hands-on experience across defence components with extreme precision tolerances, baby equipment, automotive parts, consumer electronics, and a wide range of plastic products including sustainable setups using ocean-recovered materials. We work across almost every product segment. Don't let our brands define your expectations of what we can do for yours.